Social promotion in Russian Federation makes you better
Social promotion is not so effective in Russia as it may seem. Even many years ago social advertizing took an important place in usual life. All Russian citizens who lived in Soviet times remember social booklets and TV spots where concepts of liability were declared. The following texts were so much popular: “Save Soviet nature, it’s our motherhood”, “Matches are not toys for boys” etc. All these social ads were supported by Soviet government and made by official institutions. Nowadays everything has changed and we can find lots different social advertising which is supported by official government, non-governmental organizations and private persons. Lots of money is spent every year on different social campaigns which are supported by strong media campaigns with video spots, social booklets, mottos etc.
A great deal of international non-commercial companies work on the territory of Russian Federation and lots of social ads from all over the world can ve found nowadays in former Soviet Union. I am sure that it is really importans as we have a unique chance to use best Ameriacan experience in the sphere of social promotion as our own traditions in this sphere are very weak but we have lots of thoughts and creative directors who can make all them visible. That’s why different contests of social advertising are so popular today in Russian Federation and lots of professional advertizing agencies took an active part in such kind of events and if you enter tube sites you can look for lots of social spots created by the leading local companies but sometimes the visualization of social messages leaves much to be desired. Still there are quite a lot of popular social videos on alcohol addiction and other problems. But of course, we should always remember about the following situation in Russian Federation and the main difficulties which the government has to deal with. One of such difficulties is demographic decrease as too many people die in Russian Federation and they understand that they should force people to give more births. As an example of social advertizing which concentrated on demographic difficulties we can state on social posters which were placed in Moscow metro with a woman with three girls on her knees. This post gives more questions rather than gives answers as there is no man on this poster and the woman looks sad.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.